Namm Show #1
Namm Show #1
Producer life cycle, building tracks, vocal effects, phase reversal, collaboration, rough mixes
Reference tracks, trial & error, focus on feel, stacking NLS, community, combining strengths
Team-building, role play, advice to their younger selves, finding sounds, trend direction
Making connections, mix treatment, mastering, collaboration, social media, finding a vessel
Parallel compression, sample selection & layering, DAWs, workflow speed, finding talent
Mix & production templates, encouraging creativity, music publishers, royalties, branding
We're proud to present a series unlike any other to date! For the first time, we have released footage from one of our exclusive convention panels. This instalment features five renowned producers and mixers addressing questions asked by our NAMM 2020 workshop attendees! You can see the interactive experience that took place with Jaycen Joshua, Dave Pensado, Rodney Jerkins, Boi-1da, and Tuo Clark. The discussion covers a multitude of topics, ranging from mix techniques to production workflow, music publishing, finding talent, and building a strong brand. You'll get insight into how these luminary figures built their careers in the music industry, advice they would give to their younger selves, challenges they have faced, and what brought them so much success.
Jaycen Joshua’s career in the music business began at age fifteen, when he began working at MCA and Motown records under the mentorship of Jheryl Busby Later, he undertook a Marketing / A&R position at Dreamworks, then joined MTV as a show developer and Viacom in the advertisement division.
Matthew Samuels (aka Boi-1da) is a Grammy award-winning hip-hop songwriter and producer from Kingston, Jamaica
He moved to Canada when he was three and grew up in Toronto, Ontario.
Also known by his stage name ‘Darkchild’, Rodney Jerkins is a Grammy-winning producer, songwriter, and musician from New Jersey, USA Since the late 90’s, he has worked with a top-tier selection of pop and urban artists including Sam Smith, Mary J.
Dave Pensado is counted among the recording industry’s most distinguished mix engineers
His career began in Atlanta in the 1970s, where he engineered sound for live shows and studios; He relocated to Los Angeles in 1990, and has since mixed countless hit records by Christina Aguilera, Pink, Shakira, Beyoncé, Flo Rida, Afrojack, Michael Jackson, Kelly Clarkson, Elton John, and Jill Scott, to name but a few.