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Hi, I'm Tony Hoffer.

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I'm here with Mix With The Masters
at studio Rue Boyer in Paris, France.

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And I'm going to be talking about
a song I produced a few years back

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by a band called The Kooks,
song is called "Naive."

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I'm going to walk you
through the production of that.

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When I'm doing pre-production
with the band, in my head,

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I'm kind of premixing
the album.

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When we get in the studio,
a lot of the recording will be,

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some of it will be somewhat figured
out, and then when I get to mixing,

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in theory, things should
fit together really well.

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With this part,
the kind of main riff,

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I recall it being
a bit more strummy.

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Kind of a riff, but less
of a riff than that.

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What I wanted to try to do
with them is see if we could

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bring that riff out,
bring that melody out.

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As soon as you heard
those opening chords,

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you'd know like,
ah, it's that song.

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There's sort of a melody
in there that you could sing.

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The key thing
for me was to, A,

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identify that chemistry,
figure out how it works.

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And then B,

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amplify that,
bring that out more.

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And C,

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not get in
the way of it.

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This palette is very,
very simple.

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You have to commit to that,
to keeping to a specific palette.

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And I've wanted to do something,
when you hear some classic records

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like Beatles' "Rubber Soul,"
or "Revolver," whatever,

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a Prince album, there's kind of
a palette for that time,

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and there's a certain
sound, and the sound is

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whatever instruments they had around
at that time, and that's what they used.

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I kind of wanted this to
sound like an album

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and catching this
artist at this time.