We're delighted to release our long-awaited debut with Grammy Award-winning DJ, producer, and engineer Young Guru! This in-depth video series reveals key aspects of the production workflow and mix techniques of Jay-Z's right-hand man, described by WSJ as “the most successful engineer in the history of hip-hop”. Young Guru explains how he searches for sounds, samples them from records, and maps them to drum machines and controllers. He shares details of how he created the loop that sparked the process of building an entire track for the artist Voli Contra. Using an Akai MPC and Ableton Push integrated with Live, he demonstrates a number of approaches and features that are essential to his beat-making process. After a deep dive into the Ableton Live production session, Young Guru opens the Pro Tools mix session to show you how he refined the parts to finish the record!
Subtitles in English, Spanish
About Young Guru
Revered as “The Sound of New York”, Gimel Keaton, better known as Young Guru, possesses over a decade of experience in sound engineering, production, and A&R for the acclaimed Roc-A-Fella Records and Def Jam Records. Young Guru has mixed 10 of Jay-Z’s 12 albums, and has earned himself a number of shout-outs on Jay-Z’s tracks paying homage to his exceptional skills behind the boards. Known as one of the most notable engineers in the history of Pop and Hip Hop music, Young Guru officially became...